Context

In 2024, the founder and CEO of Ubike (BePark) was at a turning point: the company’s growth still relied heavily on him personally, especially for managing the entire sales cycle.

Two key challenges emerged:

The need to recruit two autonomous, full-cycle sales profiles (from prospecting to closing).

The necessity to progressively remove the CEO from day-to-day sales, so he could focus on vision, strategy, and company development.

Salesrise was engaged to structure, professionalize, and secure the sales function.

Objectives

The mission was structured around four concrete goals:

Recruit two fully autonomous sales profiles able to own the entire sales cycle.

Onboard and coach them, accelerating their ramp-up and effectiveness.

Standardize and harmonize sales processes, especially:

The sales cycle structure

The use of HubSpot CRM

Gradually disengage the CEO from sales operations while maintaining performance.

The collaboration lasted 12 months (January–December 2024).

Results

After one year, results were both operational and business-critical:

Revenue growth from €5M to €6M in one year.

A fully recruited, onboarded, and autonomous sales team.

A shared, structured, and predictable sales process.

HubSpot CRM fully integrated into daily sales operations.

A clearer, more efficient and more forecastable sales strategy.

Outcome: A company that no longer depends on its founder to sell, with a scalable, professional, and robust commercial engine.

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